CONSTRUCTING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every bite of a cheeseburger tells a tale. From the juicy patty to the melting cheese, each ingredient plays a function in crafting an experience that delights taste buds. But what about the narrative behind the cheeseburger itself? What elements weave together to create a brand that sparks with its patrons? That's where the Cheeseburger Chronicles